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Practice areas

Trade names

What is a trade name

A trade name is the name under which a company is operated. A trade name is therefore not the same as a trademark, which after all serves to distinguish the products and/or services of a company. In the case of a trademark for services, it may sometimes be difficult to tell the difference between ... Read more

Requirements for protection

To protect a trade name, the trade name must actually be used in practice and protection must be obtained in the geographical area in which the trade name is used. Registration with the Chamber of Commerce is not required for this protection. Read more


Whereas trade name protection is restricted to the area within which the trade name has a reputation, a trademark can be used within the entire Benelux or within the European Union (a Benelux trademark and a European trademark respectively). Read more


It is important to check at the earliest possible stage whether the trade name chosen by you infringes earlier trademark and trade name rights of third parties. If so, you risk receiving a prohibition to use the trade name, while the necessary investments have in fact already been made or the nece ... Read more

Do the Arnold + Siedsma brand/trademark check
Arnold + Siedsma would be pleased to quickly check whether your trademark (word / logo / etc) is protected and / or has opportunities for improvement.
By answering the following questions, we can give you some brief advice. This free service is only a limited check.
If you have more questions, please feel free to contact Nicole van Roon, or +31 70 3654833.