Infringement assessment and actions
Hindrance in the market occurs if trademarks resemble one another too closely and are used for products that are identical or could originate from the same company. A conflict then arises. This unwanted use can result in a loss of revenue with the result that the trademark is no longer unique and becomes more like all the rest (dilution).
A number of actions are possible, depending on the specific situation, the prime concern being that possible solutions between the parties must have a legal foundation and, above all, must be workable. These solutions must therefore also be based on commercial, practical and financial considerations.
Fast and vigorous action is therefore essential. As a result of our unique cooperation with our own legal department, we can offer you the service that you need in this context.